Why carriers choose Brew Platform for developing applications.

There are two main reasons for doing so

1. Decreasing ARPU
2. Increasing Subscriber demand

The mobile market share is growing. For the existence of a operator / carrier in the market it is neccesarry for it to keep the prices competitive. Every day the no. of telephone users are increasing . Hence increase in subscribers base makes the operators to upgrade their infrastructure so as to meet the demands of increasing subscribers. But as a matter of fact the cost of upgradation of infrasturcture couldn't be met by the revenue generated by a user. Hence to increase ARPU VAS comes in picture. Operators want to increase ARPU through VAS. VAS applications on CDMA handsets will definitely be a boom.